Auto Talks 2026 Key Priorities

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Unifor
|June 17, 2026

Next week, Unifor will officially launch negotiations with Ford Motor Company, marking the beginning of Auto Talks 2026 and the first step toward establishing our pattern agreement with the Detroit Three automakers.

These negotiations come at a critical time for our members and for Canada's auto industry. Workers continue to face uncertainty from ongoing trade disputes, tariff threats, production disruptions and a rapidly changing automotive landscape. Through it all, our members have continued to deliver world-class work and keep the industry moving forward.

That is why we are entering these talks with a clear message:  Unifor will not entertain “concessionary bargaining” and will seek fair economic progress for our members.

While the challenges facing the industry are real, we see opportunities to improve our Collective Agreements by prioritizing pension and retirement security, job and income security, health benefits, and other key workplace advancements – while also pursuing stable ground for Canada’s auto industry in an extremely unstable industrial environment.

These priorities are only part of the picture. Bargaining proposals submitted by members from across the country will help shape discussions at the table. Your experiences, concerns and ideas continue to guide the Bargaining Committee’s approach.

As negotiations get underway, staying informed will be more important than ever. We encourage all members to stay connected through AutoTalks.ca, where regular bargaining updates, bulletins and information will be posted throughout negotiations.

In solidarity,

Lana Payne, Unifor National President

John D’Agnolo, Unifor Auto Council Chairperson and Unifor Ford Master Bargaining Committee Chairperson

Trevor Longpre, Unifor General Motors Master Bargaining Committee Chairperson

James Stewart, Unifor Stellantis Master Bargaining Committee Chairperson

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