As we prepare for Auto Talks 2026, it's important to understand the forces shaping Canada's auto industry and the jobs that depend on it.

One of the biggest challenges facing our sector today is the ongoing trade dispute with the United States. New tariffs and threats to the integrated North American auto industry are creating instability, delaying investment decisions, and putting pressure on workers and communities that depend on auto manufacturing.

This short video breaks down what's happening and why these trade measures matter to Canadian auto workers. You'll also hear how Unifor is advocating for policies that support Canadian workers and strengthen our domestic auto industry.

Take a few minutes to watch and learn more about the trade issues affecting our sector as bargaining gets underway.

For bargaining updates, resources, and the latest information, visit AutoTalks.ca.

In solidarity,

Lana Payne, Unifor National President

John D’Agnolo, Unifor Auto Council Chairperson and Unifor Ford Master Bargaining Committee Chairperson

Trevor Longpre, Unifor General Motors Master Bargaining Committee Chairperson

James Stewart, Unifor Stellantis Master Bargaining Committee Chairperson